Digital Media is an up-and-coming industry that has rapidly proven it’s value in the sports industry. Before the Internet Age began, digital content jobs simply did not exist. Now, there are new jobs being created frequently as organizations are coming to understand its value in developing a deeper connection with fans.
For so long, the extent of fan’s exposure to a team was limited to in-game experience, what they watched on TV, and anything Journalists were able to find out and report. Then social media came along and teams and athletes had a new stage to preform on. Fan engagement started to serve as a new form of currency and brands started to realize that the more exclusive behind the scenes and high-quality content they could provide, the more fans would engage with their brand.
Knowing this, teams of various leagues have created new positions to assume a creative team responsible for creating and managing the content that goes on pages associated with the organization. These positions are consistently being tweaked and added as more brands are understanding their role in the functionality and growth of their brand which is a blessing for creatives of all kinds.
Just as athletes and teams are competing to win, the staff that works behind the scenes are competing to come out on top in terms of popularity and the competition is only growing higher by the day as organizations are starting to invest more money into their marketing strategies and overall fan development. This means as a creative, the job you might hold in 5 years could very likely be a job that doesn’t even exist today.
Chloe Proebsting 